Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today, we’re talking about what really motivates people at work. Although it’s natural to assume compensation is the driver of motivation, the science tells us otherwise.
Here are the 3 things that actually motivate people:
Do people have control over their work, do they feel empowered to pursue their ideas along with a little freedom to make mistakes and take smart risks?
Are people improving? Are the challenges they face novel and do they improve their skill set?
Does the company acknowledge their contributions? Although this absolutely includes compensation, it also extends to other areas like internal praise and promotions.
Best of luck out there.
