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November 16, 2022

Top 5 Blog Posts for Successful Seed Fundraising

Top 5 Blog Posts for Successful Seed Fundraising

Fundraising is the topic I’m asked about most and the same questions are often asked by founders all across North America and Europe.

Here’s a list of the most popular questions on fundraising, and their answers:

#1. VCs vs. Seed Funds vs. Angels

If you’re raising a seed round, one of the first tasks will be to decide which investor is right for your company. This helps you present the right plan to the right audience, as well as target your outreach. Here’s the key differences between the three groups you’ll encounter: Large VCs, Seed Funds and Angel Investors.

#2. How to Build a Deck

Your deck will be the centerpiece of your fundraising efforts. It frames the conversation in a familiar format for investors and serves as an important visual aid while pitching. Invest the time to make it great. Here are the slides that work well at the seed stage.

#3. How to Close the Lead Investor

One of the hardest parts of seed fundraising is finding the lead investor, who will take at least ⅓ of your total round. Here’s how to close that lead investor.

#4. 4 Investor Gotcha Questions

Investor meetings can be a nerve-racking experience. You’re not only concerned about pitching well, but also wary of giving answers that could hurt your chances of an investment. Here’s how to answer the most common gotcha questions.

#5. How to Get Early Momentum

Whether you’re seeking your first investment or just trying to close a lead, the pressure builds with each passing day. The first yeses help build momentum and make it easier to get the next ones. Here’s how to build fundraising momentum for your seed round.

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Ash Rust

Ash Rust

Managing Partner, Sterling Road
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