Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today we’re talking about the different tools founders can use to track their startup’s metrics.
Most startups opt for online SaaS tools like Mixpanel, Amplitude, or Google Analytics. These tools are either free but quite limited, or they end up being very costly as you grow. So a common choice, but I don’t recommend them.
Open-source solutions like Metabase are a good alternative but require dedicated servers, which means additional setup work, ongoing maintenance, and some costs.
Your metrics do not need to be real-time, but they should be accurate. Aim for daily updates at first and invest engineering resources to ensure the data’s reliability.
Best of luck out there.
