Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today, we’re talking about how to launch a new version twice a week. As your startup grows, maintaining a frequent release schedule becomes challenging. Here’s the approach we suggest:
Aim to have all new code checked into version control by the end of the day on Friday. If it’s not ready by then, it will get another chance next week.
Stage and test all the code from the previous week on monday. Remove anything that breaks, then deploy a working version on Tuesday.
After Tuesday’s launch, there are often bug fixes and tweaks needed. Bundle those changes along with anything that missed the Friday deadline; Stage it all on Wednesday, then launch on Thursday.
And just like it, you’re deploying twice a week.
Best of luck out there.
