Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
This week’s big news is the collapse of FTX. Here’s my unsolicited thoughts on the main questions from yet another Crypto brand stealing from its customers.
No. But these situations are certainly not helping the case with skeptics and the mainstream. Crypto has a large number of valuable use cases, regardless of bad actors.
Greed. The emerging pattern is of founders getting very rich in a short space of time but then being unwilling to accept the losses that have come this year. So they risked customer funds, hoping the market would recover in time to hide their behavior. Like any other new technology, crypto attracts people of high and low integrity.
I believe crypto should be hidden in most consumer use cases. The blockchain should make moving money free and contracts automatically enforced. Although NFTs have more consumer use cases, the ideal is most people never have to interact with “cryptocurrency” directly.
Let me know your thoughts in the comments!
