You Need to Be Thrilled With Early Employees
June 25, 2024
You need to be absolutely thrilled with your first employees. If you’re not overwhelmingly excited about the performance of one of your first hires, you need to let them go.
Today, we’re talking about the importance of storytelling in sales.
Customers don’t care about all your product’s bells and whistles. They care about how you’ll solve their problem.
The most compelling way to explain how your product works is in a real-life context. So set the scene and explain how you save time or money, so they will understand the potential impact.
Whenever possible, use a customer’s actual data for a demo, and at a minimum personalize the materials. Don’t leave the customer to imagine how your product will solve their problem — show them.
Best of luck out there.