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March 14, 2024

Storytelling: The Key to Startup Sales

Storytelling: The Key to Startup Sales

Today, we’re talking about the importance of storytelling in sales.

1. Focus on Solutions, Not Features

Customers don’t care about all your product’s bells and whistles. They care about how you’ll solve their problem.

2. Use Cases

The most compelling way to explain how your product works is in a real-life context. So set the scene and explain how you save time or money, so they will understand the potential impact.

3. Personalize Demos

Whenever possible, use a customer’s actual data for a demo, and at a minimum personalize the materials. Don’t leave the customer to imagine how your product will solve their problem — show them.

Best of luck out there.

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Ash Rust

Ash Rust

Managing Partner, Sterling Road

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