The Realm of Low Expectations
February 20, 2026
As a startup investor, I've seen many careers develop over the last 20 years and one of the worst patterns I see is: low expectations.
If you haven’t talked to 200 potential customers, you’re probably not ready to build. Regardless of your market or idea, you need lots of feedback before you start. Here’s why:
Doing that many calls pretty much guarantees you will know if potential customers urgently need your service.
By confirming potential customers need the product, you should only have to build it once.
As you find the urgent need, potential customers will want your help and these are usually your first beta testers and paid customers.
Best of luck out there.
