If you haven’t talked to 200 potential customers, you’re probably not ready to build. Regardless of your market or idea, you need lots of feedback before you start. Here’s why:

1. Confirm Desperation

Doing that many calls pretty much guarantees you will know if potential customers urgently need your service.

2. Avoid Multiple Builds

By confirming potential customers need the product, you should only have to build it once.

3. Generate Waitlist

As you find the urgent need, potential customers will want your help and these are usually your first beta testers and paid customers.

Best of luck out there.