You Need Dozens of Agents Not Engineers
February 12, 2026
It sounds like science fiction but the coding AI tools are now advanced enough that you can have dozens operating on your behalf concurrently.
Today, we’re talking about your market size.
Many startups begin in a small market — $4b or less — either naturally or by focusing on a niche. But remember when talking to investors, you must paint a clear path from your current small market to a much larger market.
Plenty of founders will be comfortable pitching their small market’s virtues and a plan to monopolize it. Investors rarely buy this. They’d rather you be a smaller player in a bigger market.
Some common things you can suggest as your access points to those larger markets: distributing your product globally, adding more services — taking you to different, larger markets, or charging customers more because you’re underpriced now or you move to a customer profile that can pay more.
