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May 4, 2023

Prioritizing Customer Engagement Over Features

Prioritizing Customer Engagement Over Features

Today we’re talking about the importance of prioritizing customer engagement over building new features.

1. It’s very tempting to constantly build and ship new features, as that’s exciting work. However, your customers care about a seamless experience. Fixing bugs and improving existing features might be less glamorous, but it will make your customers happy, and they will use your product more.

2. Introducing more features makes your product more complex. But the most beloved products are often the simplest, so it’s usually better to focus on one feature that truly shines.

3. Lastly, there are plenty of successful examples of this approach: Instagram took years to launch video, even when other apps were growing with this feature. The same for Spotify and podcasts. Yet these apps enjoyed great engagement because of their core feature’s popularity — there was no need to rush on new features.

Best of luck out there.

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Ash Rust

Ash Rust

Managing Partner, Sterling Road

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