Pitch Practice with Diall

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Founders live and breathe their companies every day. Some tips to make that come through while pitching compliments of the Diall App team during the latest Pitch Practice.

-Practice, practice, practice. You’ll seem more natural and assured.

-Focus on 1 clear stat for the problem

-Explain your impact. That could be around traction, revenue, etc.

-Talk about competitors in reference to a single differentiator.

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Ash Rust

Managing Partner, Sterling Road

Resources

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Startups: How to Pivot

November 13, 2025

Great companies like Twitter and Slack, started out with completely different ideas.

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Custom Pricing Plans

November 12, 2025

Today, we’re talking about pricing plans. As an early stage startup, you should try to avoid a la carte pricing — that is where a customer can pick and choose what features or usage they want from your service and pay only for that. A good example might be Twilio’s pay-as-you-go pricing for text messages and phone calls.

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Engagement Metrics

November 11, 2025

Today, we’re talking about engagement metrics. Every startup needs their customers to be engaged with that product. If your customers aren’t using your product regularly, they’re likely to churn and that will stop your growth. Some examples of engagement metrics you might use are:

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Pitch Practice with Diall

Pitch Practice with Diall

Ash Rust

Resources

Startups: How to Pivot

Custom Pricing Plans

Engagement Metrics

Sign-up for news and updates

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