Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
In the latest Pitch Practice, we review Crane HR, a promising startup in the HR space. Discover what they nailed, where they can improve, and how they can level up to win investors over.
Here were the key takeaways:
#1. Impressive team, traction, & design 🎨
#2. Concise, comprehensive deck 🖥️
#3. Don’t be discouraged by initial hiccups 🗣️
#4. One clear idea per slide + less text 💡
#5. Simplify competition slide ✂️
#6. Slow your pace, practice for perfection ⏱️