Rust’s Rules of Negotiation
November 17, 2025
Over the last 20 years, I’ve been involved in negotiations for everything from small sales contracts to IPOs.
When you have an innovative technology, it certainly makes your pitch stand out! In the latest Pitch Practice, I walk Cattle Scan through different ways they can take their pitch to the next level.
Here are a few takeaways from their pitch:
#1. Great case study and use of real photos 📷
#2. Clearer and simpler market overview and problem 👓
#3. Make size of problem a $ value upfront 💲
#4. Focus on one benefit 🔍
#5. Simplify competition slide 🎯
