Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
When you have an innovative technology, it certainly makes your pitch stand out! In the latest Pitch Practice, I walk Cattle Scan through different ways they can take their pitch to the next level.
Here are a few takeaways from their pitch:
#1. Great case study and use of real photos 📷
#2. Clearer and simpler market overview and problem 👓
#3. Make size of problem a $ value upfront 💲
#4. Focus on one benefit 🔍
#5. Simplify competition slide 🎯
