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November 18, 2020

Multimedia in Decks

Multimedia in Decks


Today, we’re talking about including fancy animations and multimedia in your pitch deck.

My general advice is to avoid this, as it often takes quite a bit of extra work to create and embed media that will work correctly in your pitch deck and given you rarely control all the variables for the audience — internet speed, laptop quality, sound system etc — there’s a really good chance the exciting outcome you’re hoping for is replaced by a distracting and jittery experience. This does not leave a positive impression for the investor.

Instead, I would urge you to keep the deck very simple. You can send the videos of a demo or other animations separately, and have a much better chance of a good experience for the viewer and thus more interest in investing.

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Ash Rust

Ash Rust

Managing Partner, Sterling Road
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