How to Cold Email an Investor
March 13, 2026
Even before mainstream AI, cold emailing investors was a low probability gambit but nowadays it's truly lottery ticket odds.
Today, we’re talking about the power of legacy integrations. Entrepreneurs love building features but the reality is your potential enterprise customer probably wants just 1 simple thing and crucially they don’t want to have to change everything else in their existing systems for your product to work. This makes integration with their existing legacy system a powerful selling point — perhaps the most powerful.
From a great product, wonderful messaging, even an incredible sales team, or rock bottom pricing — none seem to be as valuable to Enterprise customers as supporting their existing workflows.
If you’re willing to do the hard work of integrating your product with a customer’s legacy system — they will love you for it and be willing to pay handsomely.
