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November 17, 2022

Getting Feedback — Your Personal Network

Getting Feedback — Your Personal Network

Today we’re talking about how to use your personal network to get early feedback on your product.

1. Friends in the Industry.

If you have friends who work in the market, you’re addressing or might be potential customers, talk to them early. They will be a valuable source of honest feedback. If you don’t have friends directly in that market, meet with your friends in adjacent industries and ask if they know anyone.

2. Your Affinity Networks.

Tap into your high school, college, and former employer networks. For each of those, you should ask the head of development or the alumni club presidents and event hosts for their suggestions. And if you’re still able to post to old email lists, hit those too.

3. Close Friends and Family.

Regardless of their experience, those who are closest to you will often be called upon to provide you with feedback on your product’s first flows, messaging, and design.

Best of luck out there.

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Ash Rust

Ash Rust

Managing Partner, Sterling Road

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