4 Predictions for 2023
December 30, 2022
Now that I’ve been an investor for over 5 years, it’s probably time to accept my fate and begin sharing annual predictions, inevitably demonstrating that my crystal ball is just as broken as everyone else’s.
Today we’re talking about how to use your personal network to get early feedback on your product.
If you have friends who work in the market, you’re addressing or might be potential customers, talk to them early. They will be a valuable source of honest feedback. If you don’t have friends directly in that market, meet with your friends in adjacent industries and ask if they know anyone.
Tap into your high school, college, and former employer networks. For each of those, you should ask the head of development or the alumni club presidents and event hosts for their suggestions. And if you’re still able to post to old email lists, hit those too.
Regardless of their experience, those who are closest to you will often be called upon to provide you with feedback on your product’s first flows, messaging, and design.
Best of luck out there.
