Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today we’re talking about some other channels you can use to get feedback on your product.
1. Conferences — Industry conferences are a great way to meet potential customers and get lots of quick feedback, as well as make ongoing connections. Try to hustle for free tickets or just take meetings near the conference if your budget is tight.
2. Consulting and Content — If you have existing industry expertise on your team, offering that as a service or sharing your thoughts via content creation can help generate interest and get feedback.
3. Ads and Cold Email — I don’t like these channels, but they are used often. Cold Email allows you to send hundreds, if not thousands, of messages, but I worry that you burn through lead lists too quickly. Ads can also generate lots of leads too, but they’re expensive and will shorten your company’s runway.
Best of luck out there.
