The Realm of Low Expectations
February 20, 2026
As a startup investor, I've seen many careers develop over the last 20 years and one of the worst patterns I see is: low expectations.
Today we’re talking about how to get early customer feedback by asking for advice.
1. Make a list of the people you want to reach. Then use one of the many services out there to get their email address or find them on LinkedIn.
2. Send them a personalized note highlighting their incredible experience, detailing how you’re building a product just for them and that you’d love to have them on board as an advisor.
3. Schedule meetings with those that reply, which can sometimes be more than 25%! In those meetings, ask about the problems they’re facing, share your product’s current progress and ask for their feedback.
Best of luck out there.
