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April 16, 2024

Founder Spotlight — James Chang, Co-Founder of Frenzy AI

Founder Spotlight — James Chang, Co-Founder of Frenzy AI

This month’s Founder Spotlight highlights James Chang, Co-Founder of Frenzy AI, revolutionizing eCommerce with AI-driven first-party data insights.

How did you come up with the idea for Has it changed along the way?

Working in the Fashion Industry, I saw that eCommerce websites with even small inventories of ~50 products had to deal with lots of manual processes and that led to lower sales. We wanted to build a more sophisticated and dynamic merchandising solution that leverages the latest machine-learning to drive more sales with less effort. Frenzy AI has undergone some pretty dramatic changes, at first we tried to work with all ecommerce software, now we focus exclusively on Shopify customers.

How did you meet your co-founder(s)?

I met my technical cofounder through a mutual friend while he was contracting for IBM. Having worked with different cofounders in the past, he is the best partner you could ask for in every aspect.

Where did you find your first 5 customers?

We used Ash’s templates to do cold outreach for our first customers.

What is the one piece of advice you ignored back then but wish you’d taken now?

Don’t fall in love with your product. Fall in love with solving your customer’s problem instead.

What has been the most challenging aspects as a founder?

Balancing growth and profitability while continuing to refine PMF. You can’t always rely on investors, so building a profitable business is hard but essential.

Learn more about Frenzy AI at

Thanks again James for sharing your story!

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Ash Rust

Ash Rust

Managing Partner, Sterling Road

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