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April 11, 2024

Finding Ideal Investors

Finding Ideal Investors

Today, we’re talking about which investors you should prioritize when raising your seed round.

1. Meet Everyone

When you’re fundraising you will get initial interest from a wide range of different investors. Angels, Micro VCs, Seed Funds and Large VCs — at the beginning you should aim to do at least 10 meetings within each category of investor.

2. Measure Excitement

For each of these groups, track how many expressed immediate excitement. That means they wanted to move to a 2nd meeting with more of their colleagues right away, without you needing to push it. Ideally, we want at least 40% of the investors from a category to show excitement.

3. Focus Your Attention

Now you know which investor types are most excited about your company, it’s best to focus on those categories for a few weeks. This targeted approach will maximize your efficiency and increase your chances of closing new investors.

Best of luck out there.

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Ash Rust

Ash Rust

Managing Partner, Sterling Road
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