Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today we’re discussing the process of selecting metrics for your startup.
Aim for no more than 4 key metrics. For most companies, anything more is just wallpaper. The metrics you choose should focus on: distribution, engagement, revenue, and churn.
Make sure your metrics hold your company accountable from the start. “Monthly Active Users” is useless compared to “Daily Active Users”, or tracking users who engage with your service at least 5 days a week.
Your team will need to focus on and optimize your chosen metrics, so it’s best to gather feedback and input before making the final decision on which metrics to monitor.
Best of luck out there.
