Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today we’re talking about whether or not you’re ready to quit your job and start a startup. Here are the main things to consider:
In most cases, starting a company will involve some lifestyle choices. Ensure you have a minimum of one year of savings to pay the bills.
Have you found an idea, or at least a market, you’re deeply passionate about? Ideally, the market would have substantial cash flow in the Billions, rather than tight constraints.
You’ll need to talk to at least 25 potential customers to confirm baseline demand and test your assumptions. Your perception of the problem may differ from your customers.
Best of luck out there.
