Startup Sales — 5 Common Sales Mistakes by Founders
August 12, 2025
Founders are responsible for the first sales a startup will make. For many founders, this is one of their very first experiences of sales and mistakes are often made.
Today we’re talking about getting recommendations from Alumni for your accelerator program application. These recommendations are very important, but there is some nuance.
This is not a game of Pokemon. Spending dozens of hours collecting numerous endorsements is probably not a good use of time, better to get a smaller number of more meaningful recommendations instead.
The ideal situation is a strong reference from an alum that knows you really well. This is preferable to numerous lukewarm recommendations.
If you don’t know any program alumni, it’s ok to get a couple of recommendations by hustling on social media or networking to alumni. Just don’t make this option your first choice.
Best of luck out there.
