Ash Rust

Managing Partner, Sterling Road

Ash is an entrepreneur turned investor. He is the Managing Partner of Sterling Road, a venture fund focused on seed stage B2B companies. He is an advisor to Bullpen Capital and previously worked at Trinity Ventures. Ash has mentored hundreds of companies through accelerator programs in the Bay Area and Los Angeles including: Y-Combinator's Startup School, Techstars, Alchemist Accelerator, Skydeck and Pear.

Before investing, Ash was Co-founder and CEO of SendHub (acquired: Cameo Global, Y-Combinator W12) and Director of Ranking at Klout (acquired: Lithium).

Ash earned a Masters in Computer Science from Oxford and served as an Officer in the British Army.

Investment Committee & Advisors

headshot_noel bw.jpg

Noel Fenton
Founding Partner,
Trinity Ventures


Julian Gay
General Manager,


Dan Turchin
Co-founder & CPO,


Ben Chelf
Founding Partner,