Ash Rust

Managing Partner, Sterling Road

Ash is an entrepreneur turned investor. He is the Managing Partner of Sterling Road, a venture fund focused on seed stage B2B companies. He is currently an advisor to Bullpen Capital and previously worked at Trinity Ventures. Ash has mentored hundreds of startups through accelerator programs including Y-Combinator, Techstars, Alchemist, and universities such as Stanford, UC Berkeley, and UCLA.

Before investing, Ash was Cofounder and CEO of SendHub (acquired: Cameo Global, Y-Combinator W12) and Director of Ranking at Klout (acquired: Lithium).

Ash earned a Masters in Computer Science from Oxford, served as an Officer in the British Army, and currently resides in San Francisco.

Investment Committee & Advisors

headshot_noel bw.jpg

Noel Fenton
Founding Partner,
Trinity Ventures


Julian Gay
General Manager,


Dan Turchin
Co-founder & CPO,


Ben Chelf
Founding Partner,