In order to get to the root of issues quickly, we'll have a direct conversation. Most people want this but the reality is not for everyone and it's completely fine if it's not for you. We can end the meeting, on good terms, whenever you wish.

don't take my advice

This is meant genuinely, as it's easy to be influenced by an investor's opinion. However, contrary to popular belief, we do not know everything. Don't let casual remarks change the direction of what could be your life's work.


We can use the meeting to do pitch practice if you're preparing to fundraise. However, if you're looking for Sterling Road to invest, please review the investment process which highlights the usual timeline and requirements.